- About Us
From the quiet corner shops of remote villages to the bustling hypermarts of the big cities, we bring your FMCG products to where they need to be, truly anywhere across Pakistan.
- Expertise
Complete Sales Management Solution
Burque has implemented a complete sales management solution. We ensure that our targets are planned, and sales are forecasted, with the mutual consent of our principals. Over the years, Burque has established a proven and enviable track record in our industry of meeting our targets!
Information Systems
Burque has tier-1 ERP Oracle EBS. A comprehensive integrated solution with procurement, inventory, sales management, distribution, and financial modules. Business intelligence tools and reports are used to monitor business and predict future demand by observing trends in sales, market returns, etc.
Warehousing
At all Burque branches, modern and well-equipped warehouses are present for quality assurance. Good Warehouse Practices (GWP) are essential when ensuring that all products are kept as per required conditions.
Handling Solution
Burque's administrative and logistics staff has good training in managing and handling freight and storage. Our services include warehousing and a handling service to deliver your products to any distributor, key account, or large customer. All of this is dealt with efficiently and in a cost-effective manner.
Complete Supply Chain Solution
Burque provides the ultimate solution to all your distribution needs. Our process of defining territories and measuring the current and potential market size helps us achieve the target level in sales, leading to profits.
Focused Approach
Burque is able to achieve high sales and profits without diluting its resources due to its unwavering focus on each of its principals and a large turnover.
Network
We are operating within 23 cities with 30+ branches. With a vast network of more than 275 sub-distributors, Burque is able to reach areas that are not directly serviced by us, all over the country.
Our People
Our team at Burque is relatively young and dynamic, with rich experience in the sales and distribution business. With an average employee age of 35, they are highly motivated and always aspire for personal and professional growth. This ideal condition creates a very competitive and enriching working environment benefiting both the principal and us.
Penetration Strategy - Route to Market
In the supply chain business, it is not just about how far we are spread horizontally, but also about how deep we are entrenched vertically. This is why each channel plays a significant role for us, be it wholesale, retail, or key accounts. Each channel is assessed for the opportunity it can present for sales, schemes, discounts, and promotions. We also develop our penetration strategies keeping in mind the varying needs for each category of product and SKU.