- About Us
From the quiet corner shops of remote villages to the bustling hypermarts of the big cities, we bring your FMCG products to where they need to be, truly anywhere across Pakistan.
- Expertise
Complete Sales Management Solution
Burque has implemented a complete sales management solution. We ensure that our targets are planned, and sales are forecasted, with the mutual consent of our principals. Over the years, Burque has established a proven and enviable track record in our industry of meeting our targets!
Information Systems
Burque has tier-1 ERP Oracle EBS. A comprehensive integrated solution with procurement, inventory, sales management, distribution, and financial modules. Business intelligence tools and reports are used to monitor business and predict future demand by observing trends in sales, market returns, etc.
Warehousing
At all Burque branches, modern and well-equipped warehouses are present for quality assurance. Good Warehouse Practices (GWP) are essential when ensuring that all products are kept as per required conditions.
Handling Solution
Burque's administrative and logistics staff has good training in managing and handling freight and storage. Our services include warehousing and a handling service to deliver your products to any distributor, key account, or large customer. All of this is dealt with efficiently and in a cost-effective manner.
Complete Supply Chain Solution
Burque provides the ultimate solution to all your distribution needs. Our process of defining territories and measuring the current and potential market size helps us achieve the target level in sales, leading to profits.
Focused Approach
Burque is able to achieve high sales and profits without diluting its resources due to its unwavering focus on each of its principals and a large turnover.
Network
We are operating within 23 cities with 30+ branches. With a vast network of more than 275 sub-distributors, Burque is able to reach areas that are not directly serviced by us, all over the country.
Our People
Our team at Burque is relatively young and dynamic, with rich experience in the sales and distribution business. With an average employee age of 35, they are highly motivated and always aspire for personal and professional growth. This ideal condition creates a very competitive and enriching working environment benefiting both the principal and us.
Penetration Strategy - Route to Market
In the supply chain business, it is not just about how far we are spread horizontally, but also about how deep we are entrenched vertically. This is why each channel plays a significant role for us, be it wholesale, retail, or key accounts. Each channel is assessed for the opportunity it can present for sales, schemes, discounts, and promotions. We also develop our penetration strategies keeping in mind the varying needs for each category of product and SKU.
SELF-SERVICE STORES
Classified as such because the customer must help himself/ herself to the shopping and proceed to checkout for payment. These are further classified into hypermarkets and supermarkets. Both hypermarkets and supermarkets are large retail stores selling groceries and other commodities such as household and personal care items. Unlike regular stores, at least 50% of the area is dedicated to groceries, there is always some imported items made available, the customers are provided with trolleys and baskets, and there are usually marketing displays such as gondolas.GROCERY STORE (General Store)
Class A stores have a floor space of 1,000 to 1,500 sq. m. They usually have deep freezers, refrigerators, glass door chillers, and have air-conditioning. These stores carry the full range of a company's product range and have local and imported food items and toiletries. Class B stores are your leading departmental and general stores with a size between 500 to 1,000 sq m. They usually have deep freezers, refrigerators, and/or glass door chillers. These stores keep the minimum range of a company's product range. Class C stores have a size of 300 to 500 sq. m and should have a deep freezer. They try to keep at least a selection of all major categories of products. Class D varies between 100 to 500 sq. m and focuses on a selective range of products only.KIRYANA STORES
Kiryana Stores differ from grocery/ general stores because of their wider range of product offerings. Another key characteristic is the availability of non-packed food commodities like sugar, rice, and pulses that can be sold in the smallest quantities (250gm, 50gm, 10gm). In terms of size, they usually match Class C and D Grocery Stores.DRUG STORE / PHARMACY / MEDICAL STORE
These are specialized stores focusing on selling drugs and medicines, pediatric infant dietetics, and novelty items. These stores may or may not be located on hospital premises.BAKERIES AND PATISSERIES
These stores sell baked goods such as bread, cakes, pastries, cookies, and pies. Some retail bakeries, classified as Cafés, serve a selection of coffees and teas to customers who wish to consume the baked goods on their premises.WHOLESALER
Wholesalers are stockists who sell products, packed or non-packed, to retailers and other outlets so that they can then resell them to consumers. Very limited stock is available for display and most of the inventory is kept in godowns. Mobile wholesalers offer the additional facility to deliver goods directly at the doorstep of the retailers. They usually offer credit to their customers.COLD CORNER / PAN SHOP
These are small shops that sell beverages (cold drinks), confectionaries, paan (betel leaf), and/or cigarettes to customers.KHOKHA
A small shop made as a makeshift structure carrying an inventory of fewer than 100 items. They are usually located near playgrounds and unplanned or developing neighborhoods.- Principals
- Our Team
- Testimonials
