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Life @ Burque

Contact Us | Life at Burque

Life at Burque is driven by purpose, collaboration, and continuous growth. We foster a culture where every individual feels valued, ideas are encouraged, and success is shared. It’s more than just work—it’s a place where values, people, and progress come together.

Burque Creek Distribution Center had the privilege of hosting Mr. Abdullah Jawaid, BEO–Dairy Nestlé Pakistan, for a focused session on sales team feedback. He highly appreciated our warehouse and office facilities and commended the dedication, visibility, and exceptional execution of our sales team in the market.”

Burque Sukkur Distribution Center organized a Bushfire activity with Unilever to promote their key products across the Sukkur and Larkana regions, strengthening visibility, engagement, and market reach

Burque Delivery App – Live!
We are excited to announce the launch of Burque’s new Delivery App, a key step in our digital transformation journey. The app enhances operational visibility, streamlines delivery management, and enables real-time tracking across our nationwide network.

Designed to empower our teams, improve on-ground efficiency, and ensure service excellence, this milestone reflects Burque’s commitment to technology-driven distribution and a data-enabled integrated ecosystem.

Burque Sukkur Distribution Center – Fire Safety Drive
As part of our Quarterly Safety Initiative, Burque Sukkur DC conducted a Fire Drill & Emergency Evacuation Refresher, focusing on evacuation procedures, fire extinguisher use, and the PASS rule (Pull, Aim, Squeeze, Sweep).

A timely reminder that preparedness and awareness are key to workplace safety.

Burque has achieved its Ever Highest Sales in the Shell business for the Karachi Region. a truly remarkable milestone driven by dedication, discipline, and teamwork.

This achievement reflects the relentless efforts of our teams on the ground and the strong partnership that continues to fuel our growth.

Congratulations to everyone involved — together, we set new benchmarks and continue to rise!

Burque – Creek Distribution Center | Shan Foods Business
Burque continues to achieve strong growth in the Shan Foods portfolio at our Creek Distribution Center, with outstanding performance across MTD, Calendar YTD, and Fiscal YTD.

Retail results, especially in General Stores, highlight our expanding market presence and operational excellence. Congratulations to our teams for their dedication and collaboration in driving these achievements!

Effective Communication at Burque
On 1st November 2025, Burque’s Human Resources Department organized a learning session for the IT & Digital Transformation team on “Communicating Effectively,” conducted by Mr. Mir Murtaza Ali Bughio at Fatima Business School.

The session focused on building high-performance teams, fostering confidence, and empowering our teams to lead with clarity, empathy, and purpose—reinforcing Burque’s commitment to excellence and continuous learning.

Burque Corporation warmly welcomes Mr. Arslan Ali on board as Head of Internal Audit. The management extends its best wishes for his role and future endeavors.

Burque has achieved its highest-ever monthly sales in Retail Segment October 2025, marking a remarkable milestone at our Malir Distribution Center.

This success reflects the outstanding dedication, collaboration, and commitment of our teams on the ground, as well as the growing strength of our operations in the region.

Congratulations to everyone involved in making this achievement possible — we look forward to reaching even greater heights together!

Burque Believes in Continuous Learning
Our recent AI training session empowered C-Suite and MANCOM members with insights into emerging AI trends, real-world applications, and future-ready skills.

Special thanks to Mr. Raza Kazmi and Mr. Syed Fahad Jilanee for sharing their expertise and forward-thinking perspectives.

Burque x Unilever

The Burque and Unilever teams visited Sukkur LMTs to appreciate the amazing efforts of our field team in ensuring Unilever stock availability and visibility!

The visit was celebrated with a cake-cutting ceremony for securing top KPI positions and a detailed market tour where the Unilever representative personally set up an ROD display — a truly motivating gesture for everyone!

Burque Career Pathway Program 2025 – Round 3 | FBA Mega Distribution Center.

We successfully kicked off the third round of BCPP 2025 with a launch and cake-cutting ceremony at our FBA Mega Distribution Center.

This program reflects Burque’s continued investment in capability building, career growth, and talent development across teams. Grateful to all participants and leaders who joined and contributed to making this moment memorable.

Burque x Nestle | Creek Distribution Center Visit
Burque was delighted to welcome Mr. Asad Ahmed, Head of Supply Chain – Nestle, to our Creek Distribution Center.

He commended the facility’s modern infrastructure, process efficiency, and commitment to operational excellence.

A visit that reflects our shared vision for continuous improvement and strong business partnership.

Burque had the pleasure of hosting Mr. Saad Imtiaz, Head of Sales – South, Unilever Pakistan, at our Burque Distribution Center, Sukkur. He was highly impressed with the facility and appreciated the efforts of our GWP and management teams for maintaining exceptional operational standards.

Burque X IOBM
We’re proud to highlight the success of the Burque Future Leaders Program at Institute of Business Management!

A big thank you to all the passionate students who joined, engaged, and explored exciting career opportunities with Burque.

Together, we continue to nurture young talent and build the leaders of tomorrow.

The 16th Edition Qualifiers of the Burque Cricket League took place in Lahore, celebrating teamwork and sportsmanship.

Five teams competed with passion, and Team SHERDIL (North Region) emerged as the qualifier winner, advancing to the next stage.

Burque x IBA University Sukkur
Burque has signed an MoU with Sukkur IBA University to strengthen academia-industry collaboration. This partnership will foster knowledge sharing, talent development, and initiatives that prepare future leaders for the corporate world.

At Burque, we are committed to empowering the next generation by bridging the gap between education and industry.

Burque Future Leaders Program – Sukkur IBA University
Burque successfully concluded its recruitment drive at Sukkur IBA University, connecting with enthusiastic students eager to explore career opportunities.

From Sales to Supply Chain & Distribution Management, Burque offers young talent a platform to grow and shape the future.

Burque Future Leader Program (BFL) recruitment drive successfully concluded at IBA Karachi! A big thank you to all the enthusiastic students who joined us to explore exciting career opportunities in Sales & Supply Chain with Pakistan’s Best Route-to-Market.

Burque Distribution Sukkur proudly welcomed Mr. Ghulam Nabi Korai Sb – GSM Unilever – to our newly opened Key Account. A milestone moment that celebrates our partnership and reaffirms our team’s excellence in KPIs, targets, and execution.

Burque Sukkur Distribution Center had the honor of hosting Mr. Shakeel Ahmad, Head of Sales – Nestlé Pakistan. The visit featured a detailed walkthrough and an engaging team interaction. Mr. Shakeel appreciated our Good Warehouse Practices (GWPs) and branch management — a proud recognition of our team’s operational excellence.

Burque Larkana Distribution Center had the privilege of hosting Mr. Shakeel Ahmad, Head of Sales, Nestle Pakistan. From the distribution center visit to team engagement and market visits, the day strengthened leadership connections and energized our teams for greater achievements ahead.

Burque Hyderabad Region – SD Conference
Burque Hyderabad successfully hosted the SD Conference at our Distribution Center, bringing together Sub-Distributors for sessions on SD reforms, retailing drive, PJP compliance, KPI monitoring, and upcoming product launches. An exclusive Nestlé-sponsored incentive plan for September–October was also unveiled.

The interactive conference addressed SD challenges, highlighted STRN registration for e-invoicing, and set the stage for upcoming sessions in Sukkur and Quetta.

Burque Corporation recently hosted Shakeel Ahmad Head of Sales Nestle at Burque Hyderabad distribution center for a focused market visit. Together, explored LMTS, reviewed market availability, and conducted quality wet trials of juices.
A proud moment was marked by the owner of Dawood Super Mart presenting Pakistan 🇵🇰 flag badges, symbolizing unity and national pride on the shop floor!

Burque at SZABIST Hyderabad Career Fair 2025
Burque participated in the SZABIST University – Hyderabad Campus Career Fair, connecting with talented students and aspiring professionals. Our team shared career insights and opportunities within Burque’s dynamic, growth-driven environment.

We thank SZABIST University – Hyderabad for the warm welcome and look forward to empowering future talent together.

Burque – Federal B Area Distribution Center (SHAN GT Channel)
Our Federal B Area DC has surpassed expectations, achieving 101% of its November 2025 target with strong YoY and YTD growth. Consistent performance across the Shan Foods portfolio, especially in General Stores, reflects our expanding market presence and operational excellence.

Kudos to our teams for driving these milestones!

AI for Business & Operations Training

At Burque, a 2-day training program on “AI for Business & Operations” is underway, focusing on practical understanding of AI and its real-world business applications. Participants explored AI fundamentals, GenAI applications, effective prompting techniques, and productivity tools to enhance operational efficiency and decision-making—reflecting Burque’s commitment to continuous learning and innovation.

Empowering People | Enabling Innovation | Driving Operational Excellence

Value the Values, Because Behavior Matters

Burque successfully conducted Batch 2 of its values-based learning session, facilitated by Dr. Qamar ul Hassan. The interactive program focused on aligning values with behaviors, enhancing personality-based communication (MBTI insights), promoting ownership beyond the “Not My Job” mindset, and strengthening collaboration through practical role plays. The initiative reinforces Burque’s commitment to building a values-driven and people-centric workplace culture.

LEGO-Based Experiential Training

Burque conducted Batch 2 of its LEGO-Based Experiential Training, facilitated by Dr. Hassaan, focusing on strengthening team synergy, communication, collaboration, trust, and leadership through interactive LEGO activities that reflect real workplace dynamics.

BURQUE X FINE DAILY

Burque had the honor of hosting Fine Daily CEO during his visit to our CDC and 3PL warehouse. Hosted by RSCOM and SCM, the visit highlighted strong collaboration and Burque’s commitment to operational excellence across the supply chain.

Burque × Shan Foods | Record-Breaking Performance!

Burque Creek Distribution Center and Shan Foods Private Limited Business has achieved its highest-ever sales, setting a new benchmark in excellence!

This milestone is a testament to our team’s dedication, collaboration, and relentless drive to unlock the business’s full potential. Together, we’re not just meeting targets — we’re creating new standards and shaping the future of growth.

Burque X NESTLÉ PURE LIFE PAKISTAN

Burque’s leadership team welcomed Samra Maqbool from Nestlé Waters BOE, along with National Sales Manager Shamyle Javed and Regional Sales Manager Afraz Iqbal, to Burque Head Office.

The meeting focused on strengthening collaboration, aligning on growth plans, and building a stronger path forward together.

Burque × Shan Foods | Record-Breaking Performance!

Burque Multan, in collaboration with Shan Foods Private Limited Business, has achieved its highest-ever sales in GT segment, setting a new benchmark of excellence!

This milestone reflects the hard work, dedication, and teamwork of our Multan team, proving that with passion and collaboration, nothing is out of reach. Together, we are not just achieving goals — we are shaping the future of growth and setting new standards in performance.

Burque x Unilever

Burque Larkana Distribution Sales Team started the year strong by surpassing the January JC target in Unilever Business.

This milestone reflects outstanding teamwork, dedication, and a true ownership mindset. A big thank you to our leadership and team members who made this achievement possible.

At Burque, we don’t just meet targets — we exceed them. Let’s keep the momentum going!

Burque x Unilever – Celebrating Success
Burque and Unilever GT kicked off the year with strong momentum. The Sales Team celebrated their achievements and aligned on the 2026 direction, reflecting disciplined execution, consistent growth, and frontline dedication.

Burque Creek distribution Center was honored to host Nestlé BOE Water’s Samra Maqbool and ZSM Shoaib Khan for Nestlé Trade Spark 2026. The session brought together key stakeholders, fostering meaningful collaboration and setting the stage for continued business growth and success.

Burque x Lotte Akthar Beverages

Burque Celebrates Frontline Delivery Heroes – Lahore
As part of the 2025 Quarterly Initiative, Burque recognized its frontline delivery teams in Lahore through competitions, awarding prizes including a bike, LCD, and mobile phone.

The event also marked one successful year of partnership with Lotte Akhtar Beverages (Pvt) Ltd, celebrating team dedication and boosting morale for continued performance excellence.

Burque x Fine Daily

Burque Gulshan Distribution Center – Fine Daily Business Growth
The Gulshan DC continues to drive strong growth in Fine Daily across General and Modern Trade, reflecting focused execution, market presence, and strong customer partnerships.

Burque x Colgate Palmolive

A productive meet & greet with the Colgate-Palmolive leadership GM Sale sand RSM South  team at Burque Head Office, warmly welcomed by the COO FMCG Pakistan, BDH Division 1, and the National Sales Manager. The session focused on strengthening collaboration, sharing future trade insights, and aligning business priorities for 2025 while shaping the strategic direction for 2026.Together, we look ahead to new opportunities and stronger partnerships.

Burque x  Unilever

Bushfire Activity Launched – Burque Sukkur DC (RYK GEO)
Burque Sukkur DC launched the Bushfire Activity “iLBR,” focusing on executional excellence with LBR (More Lines | More Bills | More Rods), ensuring 100% billing, ROD placement, and strong stock availability.

Burque x Fine daily

Burque Sukkur Distribution Center – Fine Daily Growth
The Sales Team delivered exceptional growth in Fine Daily Business during January 2026, reflecting strong market execution, customer focus, and team dedication.

Burque Shariah Compliance – Istiqbal e Ramadan
On 13th Feb 2026, a focused session prepared colleagues for Ramadan, covering intentions, worship planning, and essential Shari’ah guidance.

Burque x Wafi Energy Pakistan – Shell Licensee
Our Burque team hosted Sales Team Lead Mr. Imtiaz and ICAM Karachi Region Mr. Hadi Rizvi for a productive field visit across Karachi. The discussions focused on strengthening trade relationships, enhancing market execution, and exploring growth opportunities.

Burque x TCL– | Strengthening 3PL Partnership| TCL officially visited Burque’s 3PL Sukkur Distribution Center, marking the start of a strong collaboration in third-party logistics. The visit by Mr. Rab Nawaz (National Operations Manager – TCL Electronics Pakistan) and Muhammad Irfan (Head of Burque 3PL) reflects a shared vision for efficient supply chain management.
This partnership focuses on professional warehousing, inventory management, and nationwide distribution, delivering reliable and scalable logistics solutions.

Burque x Wafi Energy Pakistan – Shell Licensee
Our Burque team hosted Sales Team Lead Mr. Imtiaz and ICAM Karachi Region Mr. Hadi Rizvi for a productive field visit across Karachi. The discussions focused on strengthening trade relationships, enhancing market execution, and exploring growth opportunities.

Burque x Nestlé

Burque Sukkur Distribution had the pleasure of hosting Muhammad Farhan Azhar, National Sales & Operations Manager at Nestlé. He was warmly welcomed by our Supply and Sales teams.

The visit highlighted our commitment to operational excellence, and he expressed appreciation for our state-of-the-art infrastructure and seamless processes.

Highlights of Celebrating 50 years of excellence & innovation! Burque Corporation marked this milestone at Nestlé Pakistan’s Head Office Lahore,

honoring our commitment to being the best route to market. Here’s to a strong partnership and many more years of success!

Burque Corporation proudly welcomed the Nestlé MD, along with the NESTLÉ PURE LIFE PAKISTAN HOD TCP Distribution Center. The visit marked a celebration of business growth, operational excellence, and our strengthened partnership. Together, we commemorated the seamless transition of bulk water operations to Burque, reflecting our shared vision for innovation, efficiency, and service excellence.

Burque believes in Empowering Growth through Learning for which the Information Technology department have recently conducted a comprehensive 3-day in-person training session for our internal team, focusing on Oracle Analytics Server (OAS) to strengthen the capabilities of Master Data Management, SAP, and Digital Transformation team members.

Burque X SuperNova Solutions.
We’re proud to announce the successful Post Implementation Review (PIR) of the SAP system along with the seamless integration of Locus with SAP at Burque Corporation, in collaboration with our trusted technology partner SuperNova Solutions.

Burque Corporation and KASBIT University have officially joined hands through a signing ceremony aimed at fostering stronger industry-academia collaboration. This partnership marks a step forward in bridging practical business insights with academic excellence.

Burque Sukkur Sales Team proudly celebrated a record-breaking milestone—achieving the highest-ever sales in the Sukkur Region, in partnership with the Nestlé team!

Burque Shariah Department successfully hosted the branch Performance Ranking Ceremony at the Creek Distribution Center.

We are glad to announce that 𝗕𝘂𝗿𝗾𝘂𝗲 has officially signed a Memorandum of Understanding (MoU) with 𝗠𝗲𝘁𝗲𝗼𝗿𝗶𝗰 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻, marking the beginning of a powerful collaboration in the field of Telesales! for 𝗦𝗵𝗮𝗻 𝗙𝗼𝗼𝗱𝘀 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 business.

Burque Corporation successfully organized the 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗦𝘂𝗽𝗲𝗿 𝗟𝗲𝗮𝗴𝘂𝗲 𝟮𝟬𝟮𝟱 — an exciting cricket tournament featuring top organizations.

Burque Corporation proudly held the inauguration ceremony for its Creek Distribution Center, featuring state-of-the-art infrastructure designed to enhance efficiency and service excellence. The event was graced by the Chief Guest, Mr. Sultan Ahmed Chawla, who led the inauguration alongside the Burque Board of Directors and management. This milestone marks a significant step forward in Burque’s continued commitment to innovation, sustainability, and operational excellence.

Celebrating joy and togetherness! Take a glimpse into the unforgettable moments from our vibrant Eid Milan party at Burque Head Office.

Burque’s Digital Transformation & SAP Team, in collaboration with SuperNova Solutions, successfully conducted a 6-day long SAP HCM training for our HR & Finance teams. Covering end-to-end processes, this initiative aimed to enhance efficiency, streamline workflows, and drive productivity—empowering our workforce for a smarter, more agile future.

The inauguration ceremony of the Burque Chakwal Distribution Center was graced by the Senior Sales Lead Nazim Kahlon PepsiCo Lays, alongside Burque BLMS and SD. Certificates of appreciation were awarded for outstanding performance, marking yet another milestone in Burque’s journey of excellence.

Burque HR & Sales Capability Department proudly participated in KSBL Career Connect 2025, scouting top talent to develop future leaders in sales & distribution management.
At Burque, we are committed to empowering individuals with the right skills, training, and growth opportunities to drive excellence in the industry. A big thank you to all who connected with us—we’re excited for what’s ahead!

Burque expands its horizons with Fine Daily at the Burque Peshawar Distribution Center!
This milestone marks another step in strengthening trust, driving growth, and achieving market excellence. Together, we are committed to delivering quality and expanding opportunities!

Burque Corporation proudly hosted the C-suite of Lotte Akhtar Beverages (Pvt) Ltd. Pepsi Cola Franchise Lahore at Burque Head Office in Karachi. The visit fostered strategic discussions and strengthened partnerships, paving the way for future growth!

A high-level strategic planning meeting was held at Nestlé Pakistan’s Regional Office South in Karachi, bringing together Burque’s CEO, COO, BDH, and RSM, along with Nestlé’s MD, Head of Sales, ZSM and RSM’S. The session focused on key growth initiatives, market expansion, and a collaborative roadmap for 2025

Burque Corporation recently hosted Shakeel Ahmad Head of Sales Nestlé at the Burque Mirpurkhas Distribution Center, marking the beginning of an exciting collaboration!
Together, they launched “Semi Urban Towns Development” – The Big Opportunity for 2025, a strategic initiative to drive Nestlé products in key Semi Urban towns, unlocking new growth potential.

Burque Corporation’s Sales Capability Department hosted its 3rd Annual Learning Conference, with participants from all over Pakistan showcasing their capabilities. The event, attended by Burque’s CEO, COO, and leaders from FMCG, Telecom, Finance, HR, IT, and Shariah departments, was a celebration of the department’s achievements. The CEO and COOs particularly appreciated the Sales Capability Department’s efforts in enhancing the FSE, delivery man, and order book. Additionally, the Shariah department presented the branch rankings from across Pakistan, and the session featured the official launch of Invictus 5.0, a new course designed to drive continuous learning and growth.

Building stronger ties for a brighter future! Burque hosted Unilever’s Vice President Customer Development and his team at Burque Head Office as we pave the way for exciting growth opportunities together.

Strengthening Partnerships. Proud to welcome Shan Foods Private Limited Global CEO and team at Burque Hyderabad Distribution Center as we explore new growth opportunities.

Burque and ILMA University – Formerly IBT, This strategic partnership is designed to open new doors for learning, growth, and innovative collaboration, setting a solid foundation for mutual success. Stay tuned as we embark on this journey together to build brighter futures!

SHERDIL emerged victorious in the North Region Qualifiers after exciting and hard-fought matches! Their passion and skill proved too hot to handle. Credit to all the teams, HR & Commercial team for making this event exciting and successful.