COO
Maqbool Ahmed
At the heart of our commercial ambition lies a simple but powerful principle: being brilliant at the basics. As we evolve into the Best Route-to-Market (RTM) Partner, we remain deeply committed to driving sales fundamentals with discipline, agility, and precision. Our journey is defined by innovation and a bold digital RTM evolution, shaped by the rapidly transforming trade landscape. We are reimagining how we connect with customers and serve our markets, ensuring our systems, structures, and people are ready for the future. In Supply Chain, we place our customers at the core of every decision, enabling speed to market and responsiveness that strengthens trust and long-term partnerships. Above all, we believe in a win-win and collaborative approach, whether with our principals, partners, or teams. We grow stronger together, and our success is rooted in shared ownership, mutual respect, and collective excellence. Together, with a unified vision and unwavering focus, we are building a business that is modern, resilient, and purpose-driven, ready to lead in today’s competitive FMCG world.
