Market Penetration | Sales & Distribution Management
Burque implements a comprehensive sales management solution, ensuring targets are planned and sales forecasted in collaboration with principals. With an unwavering commitment to excellence, we’ve established an enviable track record of consistently meeting targets in the industry.
Classified as such because the customer must help himself / herself to the shopping and proceed to checkout for payment. These are furthers classified into hypermarkets and supermarkets. Both hypermarkets and supermarkets are large retail stores selling groceries and other commodities such as household and personal care items. Unlike regular stores, at least 50% of the area is dedicated to groceries, there is always some imported items made available, the customers are provided with trolley and baskets, and they are usually marketing displays such as gondolas.
Class A stores have a floor space of 1,000 to 1,500 sq. m. They usually have deep freezers, refrigerators, glass door chillers, and have air- conditioning. These stores carry the full range of a company’s product range and have local and imported food items and toiletries. Class B stores are your leading departmental and general stores with a size between 500 to 1,000 sq m. They usually have deep freezers, refrigerators, and/or glass door chillers. These stores keep the minimum range of a company’s product range. Class C stores have a size of 300 to 500 sq. m and should have a deep freezer. They try to keep at least a selection of all major categories of products. Class D varies between 100 to 500 sq. m and focuses on a selective range of products only.
These are specialized stores focusing on selling drugs and medicines, pediatric infant dietetics, and novelty items. These stores may or may not be located on hospital premises.
These stores sell baked goods such as bread, cakes, pastries, cookies, and pies. Some retail bakeries, classified as Cafés, serve a selection of coffees and teas to customers who wish to consume the baked goods on their premises.
These are small shops that sell beverages (cold drinks), confectioneries, paan (betel leaf), and/or cigarettes to customers
A small shop made as a makeshift structure carrying an inventory of fewer than 100 items. They are usually located near playgrounds and unplanned or developing neighborhoods.
Kiryana Stores differ from grocery/ general stores because of their wider range of product offerings. Another key characteristic is the availability of non-packed food commodities like sugar, rice, and pulses that can be sold in the smallest quantities (250gm, 50gm, 10gm). In terms of size, they usually match Class C and D Grocery Stores.
Wholesalers are stockists who sell products, packed or non-packed, to retailers and other outlets so that they can then resell them to consumers. Very limited stock is available for display and most of the inventory is kept in godowns. Mobile wholesalers offer the additional facility to deliver goods directly at the doorstep of the retailers. They usually offer credit to their customers.
